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How Two Icons Built America’s No. 1 New Bar | Sip & Guzzle | ★★★ | Forbes All-Star Eateries

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March 11, 2026

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Led by the vision of international bartending icons Shingo Gokan and Steve Schneider, Sip & Guzzle has established itself as a distinguished entry on the Forbes All-Star Eateries list in it's very first year. Nestled on Hudson Street in Greenwich Village, this dual-level destination is anchored in a trans-Pacific narrative that began in 1860, when 77 Japanese samurai visited New York and were inspired by the American bartending style of the legendary Jerry Thomas. Sip & Guzzle imagines a "return journey" for those explorers, fusing the meticulous, award-winning technique of Tokyo’s SG Club with high-octane New York hospitality.

On the street level, Guzzle functions as a lively New York-style tavern where Schneider holds court, serving "crushable" comfort drinks and perfect highballs designed for high-volume execution. This bustling "docks" atmosphere serves as the high-energy counterpoint to the downstairs experience.

Descending to the intimate, 25-seat Sip speakeasy, the program pivots to a formal, Japanese-style service where depth is prioritized over speed. Overseen by Head Bartender Ben Yabrow, the menu features conceptual masterpieces like the "Tomato Tree," a signature cocktail where every ingredient—from dill-infused gin to mastiha sap—represents a different structural part of a tree. Meeting Gokan’s rigorous standards requires an intensive R&D process, with certain labor-intensive preparations taking up to three days to achieve the perfect flavor profile.

Recently ranked as the No. 5 Best Bar in North America and recipient of the Highest New Entry Award, the beverage program is supported by culinary offerings from the three-Michelin-starred Executive Chef Mike Bagale. From the "Royale with Cheese"—a Wagyu sandwich presented in a golden box—to sophisticated izakaya-inspired snacks, the food is engineered to match the excellence of the spirits.

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Guests & Subjects Covered

Shingo GokanSteve Schneider SipForbes All-Star EateriesHudson StreetGreenwich VillageNew YorkJerry Thomas SipTokyos SG Club

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