How Filming A Fork Turned Into A $500,000 Business | Grace Wells
March 31, 2026
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24:50Now PlayingHow Filming A Fork Turned Into A $500,000 Business | Grace Wells
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as posted by the channelFrom an unemployed linguistics student to running a commercial film agency, Grace Wells (@gracewellsphoto) turned pandemic boredom into a massive creator business. On this week's episode of the Forbes Top Creators Show, host Steven Bertoni sits down with Grace, a self-taught commercial filmmaker who built a massive audience creating "epic commercial content" for random household objects, and it all started with a simple fork.
Grace breaks down how that viral fork video evolved into national broadcast ads and partnerships with brands like Celsius, Samsonite, and Maybelline. She details the evolution of her business, Product Film School, into Product Film Studio, a full-service agency where she represents her own students for brand deals. She also reveals her strategy of pairing high-production client ads with "lo-fi" behind-the-scenes content on social, the growing audience rebellion against "AI slop," and her belief that the industry’s future lies in bridging digital communities through real-life connection.
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