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How To Turn 'Boring' Products Into Hype Brands (According To The Co-Founders Of Hears Earplugs)
Posted
April 14, 2026
Views
32,290
Likes
1,008
Comments
42
Engagement
3.25%
April 14, 2026
32,290
1,008
42
3.25%
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32:17Now PlayingMeet Bob Verlaat and Nick Nijhof, childhood friends turned serial entrepreneurs and the co-founders behind D2C brands Dore Rose Hears Earplugs. In this interview, they break down exactly how they take traditionally "boring" products like pillowcases and earplugs and transform them into global, highly sought-after aesthetic brands.
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