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How Nick & Bob Scaled DTC Brands Across Retail And B2B

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April 17, 2026

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Nick and Bob have built brands like Dorn Rose, a sleep and wellness company, and Hears, a premium earplug brand for music and live events, scaling both across D2C, retail and B2B. What looks like momentum now is really years of testing products, refining positioning and figuring out what actually works behind the scenes. Anyone can start a brand. Few know how to scale one.

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Dorn RoseBB What

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How Nick & Bob Scaled DTC Brands Across Retail And B2B · Forbes · Sentinel