The Trump Whisperer: Inside One CEO's Fight To Reschedule Marijuana
April 20, 2026
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16:01Now PlayingThe Trump Whisperer: Inside One CEO's Fight To Reschedule Marijuana
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as posted by the channelKim Rivers, CEO of Florida-based Trulieve, was instrumental in getting the president to issue an executive order to reschedule marijuana. Now she is trying to build her $1.2 billion company into the Starbucks of weed.
For the last two years, Rivers, along with Boston financier Howard Kessler, and other business leaders and advocates led a lobbying campaign to persuade President Trump—a man who has famously never smoked or had a drink—to reclassify marijuana from a Schedule I substance, the same category as heroin and LSD, to Schedule III, alongside ketamine, steroids and Tylenol with codeine. Since 1970, when President Richard Nixon launched the War on Drugs, marijuana has been banned under federal law. It’s not a done deal, but once the process is complete, it will be the most significant federal drug reform in nearly sixty years.
“The President came to this decision on his own,” says Rivers, at Trulieve’ s Tallahassee headquarters. The pen President Trump gave Rivers, along with a red Make America Great Again hat signed by him—Kim, Great Job —is sitting on a filing cabinet under a plastic case next to her desk. “He believes it’s the best thing for the American people, period.”
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