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How To Turn 'Boring' Products Into Hype Brands (According To The Co-Founders Of Hears Earplugs)
Posted
April 27, 2026
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43
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April 27, 2026
43
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32:17Now PlayingMeet Bob Verlaat and Nick Nijhof, childhood friends turned serial entrepreneurs and the co-founders behind D2C brands Dore Rose Hears Earplugs. In this interview, they break down exactly how they take traditionally "boring" products like pillowcases and earplugs and transform them into global, highly sought-after aesthetic brands.
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