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'Don't Commit Random Acts Of AI' Urges Publicis Sapient's CMO
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May 1, 2026
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May 1, 2026
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1:50Now PlayingAre you implementing AI to solve a problem, or just adding technology to a broken workflow? Forbes' Maggie McGrath sits down with Teresa Barreira, Chief Marketing and Communications Officer at Publicis Sapient, to discuss the dangers of committing "random acts of AI." Teresa shares how her team successfully automated 80% of their daily tasks by building over 100 custom AI assistants—allowing her workforce to focus on the 20% of high-value work that only humans can do.
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