From 100M Views To A Fashion House: Joe Ando’s Next Act

Joe Ando didn’t have a job, a plan or a clear path forward—just a sewing machine in his parents’ garage.

In this episode of Forbes Talk Shop, Joe breaks down how a series of small, scrappy decisions—from messaging strangers on Instagram to making custom dresses for celebrities—turned into a viral fashion career and a growing brand.

He shares the real story behind his “Can I Make You a Dress?” series, what it actually takes to build as a designer in the age of social media and why collaboration—not ego—is at the center of his work.

Shop Joe's essentials:

Adidas Sambas

Nähe Hard Shell Case/ S

Dr. Bronner's Organic Lip Balm

Todd Snyder Barrel Pant

Salomon XT6 GORETEX

Paper Republic Le Trifold Leather Journal

UNIQLO DRY Color TShirt

Jergens Ultra Healing Dry Skin Lotion

Aestura ATOBARRIER365 Cream Moisturizer

On Cloudrunner 3

*Shop mattress deals from our sponsor, Helix*

Read the full story on Forbes

#Forbes #ForbesTalkShop #JoeAndo #FashionDesigner #Entrepreneurship #CreatorEconomy #ViralContent #CreativeJourney #DesignProcess

Subscribe to FORBES

Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:

Stay Connected

Forbes newsletters

Forbes on Facebook

Forbes Video on Twitter

Forbes Video on Instagram

More From Forbes

Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.