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How Saatva's CEO Bootstrapped A $600M Luxury Mattress Empire
Posted
June 3, 2026
Views
660
Likes
13
Engagement
1.97%
June 3, 2026
660
13
1.97%
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37:16Now PlayingHow do you build a $600 million business in a crowded market without giving up control of your company? Forbes' Maggie McGrath sits down with Ron Rudzin, Founder and CEO of Saatva, to discuss how he bootstrapped a luxury e-commerce mattress brand with just $350,000. Rudzin breaks down his contrarian business playbook: why he flat-out rejected the "bed in a box" craze, how he successfully expanded into highly profitable brick-and-mortar "viewing rooms," and why he decided to vertically integrate his U.S. manufacturing. Rudzin also reveals the strategy behind Saatva's massive sponsorship for the upcoming LA 2028 Olympics.
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