Forbes
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Why Women's Sports Are Creating a New Generation of Fans
Posted
June 4, 2026
Views
1,380
Likes
23
Engagement
1.67%
June 4, 2026
1,380
23
1.67%
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1:13Now PlayingIn a conversation with Forbes Editor-at-Large and Iconoclast founder Maneet Ahuja at the #ForbesIconoclast Summit, Mellody Hobson, Co-CEO of Ariel Investments, explained why women's sports are attracting a new generation of fans. Rather than competing for existing audiences, she believes women's sports are bringing entirely new fans into the broader sports ecosystem.
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