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Why LinkedIn Is Betting Big On AI, Creators And Sports
Posted
July 2, 2026
Views
361
Likes
8
Comments
1
Engagement
2.49%
July 2, 2026
361
8
1
2.49%
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11:16Now PlayingHow is LinkedIn evolving from a professional networking platform into a global brand that inspires millions? In this conversation, Forbes President of the CMO Network Linda Boff sits down with LinkedIn Chief Brand Officer Heather Freeland to discuss the company's brand evolution, AI-powered marketing, and what it takes to build meaningful connections in today's rapidly changing business landscape.
Heather shares how LinkedIn is expanding into new cultural spaces like sports, why authentic storytelling and creators are reshaping marketing, and how AI is transforming both the customer experience and the creative process. She also explains why the marketer of the future will combine strategic thinking with the ability to orchestrate AI-powered tools and teams.
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