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How Katie Fang Turned Her Viral Tears Into A Social Media Empire
Posted
July 10, 2026
Views
562
Likes
13
Engagement
2.31%
July 10, 2026
562
13
2.31%
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42:47Now PlayingHow do you turn a silent GRWM video of yourself crying before a dreaded restaurant shift into a full-time, highly lucrative career?
Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni records live from the Cannes Lions festival for a special two-for-one episode featuring Forbes Under 30 creator Katie Fang and Adobe’s Head of Social Media, Jared Carneson.
(Produced in partnership with Adobe.)
In this episode, Katie breaks down her explosive growth from 800 followers to 1 million in a single month and how she leveraged her relatable "get ready with me" content into massive, long-term brand deals. Together, Katie and Jared dissect the current state of the media landscape, diving into why Gen Z has ditched traditional news for 30-second TikTok clips and the rising necessity of "clip farming." Jared shares profound insights on why AI "generates a repository of the predictable," and explains Adobe's pivot from traditional ads to scripted workplace microdramas. Finally, Katie shares her strategy for maintaining long-term audience credibility, revealing exactly why she isn't afraid to say "no" and turn down massive brand paydays.
#KatieFang #Adobe #ForbesTopCreators #CreatorEconomy #SocialMediaMarketing
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