Forbes
@forbes·2.1M subscribers·11.3K videos
How Nissan Used AI To Cut The Car-Buying Journey In Half
Posted
July 15, 2026
Views
840
Likes
23
Comments
2
Engagement
2.98%
July 15, 2026
840
23
2
2.98%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
5:16Now PlayingWhen traditional marketing metrics stopped keeping pace with modern car shoppers, Nissan CMO Allyson Witherspoon knew the brand needed a massive pivot. In this episode, Witherspoon explains how Nissan implemented a comprehensive AI-driven operating system to better understand consumers and connect with them exactly where they are searching. By shifting from traditional manufacturer-led marketing to algorithm-optimized discovery, Nissan achieved incredible results: shortening the purchase cycle, boosting conversion metrics, and driving retail sales growth to become the fastest-growing mainstream auto brand in the US.
Subscribe to FORBES
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
Stay Connected
Forbes newsletters
Forbes on Facebook
Forbes Video on Twitter
Forbes Video on Instagram
More From Forbes
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
