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Inside Major League Soccer’s Strategy To Convert World Cup Viewers Into Lifelong Fans
Posted
July 23, 2026
Views
279
Likes
5
Comments
2
Engagement
2.51%
July 23, 2026
279
5
2
2.51%
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21:24Now PlayingOn this episode of Iconoclast, Major League Soccer Commissioner Don Garber and CMO Radhika Duggal sat down with Forbes to discuss MLS’s post-World Cup campaign and marketing initiatives designed to capture new fan bases. They also discussed the league's partnership with Apple, strategic marketing efforts, data-driven fan engagement, celebrity ownership integration, and ongoing commissioner succession planning.
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