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The ROI Of Color: How Pantone Predicts Global Trends And Shapes Consumer Behavior
Posted
July 26, 2026
Views
308
Likes
28
Comments
1
Engagement
9.42%
July 26, 2026
308
28
1
9.42%
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29:45Now PlayingDid you know that consumers make a decision about a product within 90 seconds, and 90% of that decision is based on color alone? In this exclusive interview, Forbes Women Editor Maggie McGrath sits down with Sky Kelley, President of Pantone, to discuss why color is a critical factor in business strategy, brand equity, and consumer psychology.
Originally recorded in December, 2025.
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