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Inside Mark Tatum’s Playbook For Steering the NBA’s $180 Billion Empire
Posted
August 1, 2026
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August 1, 2026
329
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44:14Now PlayingOn this episode of The Enterprise Zone, NBA COO and Deputy Commissioner Mark Tatum sat down with Forbes to discuss the global expansion and commercial growth of the NBA. Tatum also discussed franchise valuations, new media rights agreements, potential expansion into Las Vegas and Seattle, and the launch of a new European league set for 2027.
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