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How NHL Agent Pat Brisson Is Managing A New Era Of Athlete Branding
Posted
August 20, 2026
Views
150
Likes
2
Engagement
1.33%
August 20, 2026
150
2
1.33%
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21:41Now PlayingOn today’s episode of The Performance Layer, Co-Head of the Hockey Division at CAA Pat Brisson sat down with Forbes to discuss the evolving role of sports agencies in supporting a new generation of hockey players on and off the ice. Brisson discusses the expanding influence of social media on athlete branding and endorsement revenues as well as the league's shifting stance toward sponsor categories like alcohol and sports gambling.
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