July 2, 2026
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5:31Now PlayingTaylor Swift’s influence on the economy has been dubbed “Swiftie-nomics,” and the rumored wedding festivities at Madison Square Garden could bring even more attention and spending to New York City.
Economist and author Missy Higgins joined Good Day New York to discuss Swift’s business power, the economic energy around the reported Taylor Swift and Travis Kelce wedding and how Swift’s career reflects changing ideas around women, money and relationships.
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