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Why some companies are rebranding, not retreating from anti-DEI efforts
Posted
June 24, 2025
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5:09Now PlayingAmid political backlash and boycotts, Winmark Concepts founder Andrew Isen tells The Final 5 that while some companies are scaling back public-facing DEI efforts, many are quietly rebranding programs under new names like “belonging” and “opportunity” as some companies find inclusion remains good for business.
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