Gad Saad
@gadsaad·369K subscribers·2.1K videos
Techniques for Eliciting People's Attribute Importance Weights (THE SAAD TRUTH_303)
Posted
December 8, 2016
Views
4,405
Likes
196
Comments
15
Engagement
4.79%
December 8, 2016
4,405
196
15
4.79%
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15:48Now PlayingWhen choosing between a set of competing alternatives (e.g., cars), each of which is defined by many attributes (e.g., gas efficiency, power of engine, price, interior aesthetics), individuals will inherently assign importance weights to each attribute. How could one obtain these weights? I describe four techniques: 1) non-constant sum; 2) constant sum; 30 Q-Sort; and 4) conjoint analysis.
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