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Building an AI-first company: What these two business leaders learned from top experts in the field
Posted
August 16, 2025
Views
115
August 16, 2025
115
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50:05Now PlayingOur guests this weekAdam Brotman () and Andy Sack () , coauthors of the book AI FirstThe Playbook for a FutureProof Business and Brand () .
Brotman was Starbucks’ chief digital officer and later coCEO of J.Crew. Sack is a founder, investor, and longtime advisor to tech leaders. Together, they run Forum3 () , a company that helps brands rethink loyalty and customer engagement.
For their book, they interviewed experts including Bill Gates, Sam Altman, Reid Hoffman and Ethan Mollick, and spent time with companies that have had early success with AI implementation.
We talk about their "holy sh*t" moment with Sam Altman, how Moderna achieved 80% employee participation through AI contests, the CEO who supercharged sales by using AI to analyze call transcripts, and what leaders should actually be doing to roll out AI within their organizations.
With GeekWire co-founder Todd Bishop.
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