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Ring founder Jamie Siminoff on failure, reinvention, and his second act at Amazon

Posted

November 8, 2025

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What’s it like to pitch your dream on Shark Tank, get rejected on national TV in front of eight million people and then turn that failure into a company Amazon later buys for more than a billion dollars. Ring founder Jamie Siminoff did just that. A serial inventor and entrepreneur, Siminoff joins us to talk about his new book, Ding DongHow Ring Went from Shark Tank Reject to Everyone’s Front Door () (out Nov. 10), sharing the messy, highstakes, and ultimately inspiring story behind the company.

Now back at Amazon as a vice president leading Ring and the company’s home-security businesses, Siminoff reflects on failure, reinvention, and what comes next in the age of AI.

Related links and stories

• Preorder the book on Amazon () .

• GeekWireRing founder Jamie Siminoff rejoins Amazon in new VP role ()

• Business InsiderAmazon VP says his division is hiring and promoting based on employees’ AI usage ()

• Inc.The tech founder who wants to fix smalltown America ()

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Shark TankJamie SiminoffShark Tank RejectEveryones Front DoorAI RelatedGeekWire RingBusiness Insider Amazon VPInc The

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Ring founder Jamie Siminoff on failure, reinvention, and his second act at Amazon · Geekwire · Sentinel