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Bezos is back in startup mode, Amazon gets weird again, and the great old-car tech retrofit debate

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November 22, 2025

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This weekJeff Bezos is back in startup mode () (sort of) with Project Prometheus a $6.2 billion AIforthephysicalworld venture that instantly became one of the most talkedabout new companies in tech. We dig into what his return to the CEO title really means, why the company’s location is still a mystery, and how this echoes the era when Bezos was regularly launching big bets from Seattle.

Then we look at Amazon’s latest realworld experiment () packagereturn kiosks popping up inside Goodwill stores around the Seattle region. It’s a small pilot, but it brings back memories of the early days when Amazon’s oddball experiments seemed to appear out of nowhere.

And finally…Todd makes the case for upgrading his 2007 Toyota Camry with CarPlay, Android Auto, and a backup camera — while John questions the logic of sinking thousands into a beloved older car.

All that, plus a mystery Microsoft shirt () , a little Seattle nostalgia, and a look ahead to next week’s podcast collaboration with Me, Myself and AI () from MIT Sloan Management Review.

With GeekWire co-founders John Cook and Todd Bishop

See omnystudio.com/listener () for privacy information.

Guests & Subjects Covered

Jeff BezosProject PrometheusSeattle ThenToyota CamryCarPlay Android AutoMe MyselfJohn CookTodd Bishop See

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Bezos is back in startup mode, Amazon gets weird again, and the great old-car tech retrofit debate · Geekwire · Sentinel