How AI is changing the business and art of video, from 'chaos machine' to creative catalyst
March 14, 2026
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59:42Now PlayingHow AI is changing the business and art of video, from 'chaos machine' to creative catalyst
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as posted by the channelBrice Budke () (President) and Zeek Earl () (Executive Creative Director) run two Seattle studiosShep () , a video agency that works with tech companies like Amazon and Microsoft, and Packrat () , a creative studio that specializes in miniature worlds, handmade sets, and retro creative projects.
You might know Packrat's work from the epic and widely watched 2025 Seahawks schedule release video () , which won a Gold Clio. They also made Prospect () , an indie scifi film () that premiered at SXSW in 2018 with Pedro Pascal and Sophie Thatcher.
GeekWire met them last fall () on the set of a stopmotion shoot for Kiro () , an AIpowered agentic software development tool from Amazon Web Services. Check out the video they made from that shoot here () .
On this episode, Brice and Zeek discuss how AI is transforming their work — from photorealistic storyboarding to stop-motion animation filled in by AI-generated frames — and what still requires human creativity, taste, and intuition. Plus: the psychology of working with "infinite tools," why AI doesn't always save money, and the GeekWire Trivia Challenge.
With GeekWire co-founder Todd Bishop; Edited by Curt Milton.
See omnystudio.com/listener () for privacy information.
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