Cracker Barrel CEO Finally Addresses ‘Woke’ Rebrand Controversy | The Glenn Beck Podcast | Ep 275

“I feel like I’ve been fired by America,” says Cracker Barrel CEO Julie Masino, in a vulnerable tell-all that goes behind the scenes into the explosive Cracker Barrel rebrand which Glenn describes as “stupid from start to finish.” In August 2025, Cracker Barrel unveiled a minimal new logo with modern fonts, cozy colors....no nice old man....and no BARREL for him to lean on. But it wasn’t just the logo; the restaurant chain was also getting a “modern” remodel. In short: We hated it. Social media erupted with brutal reviews, calling it “minimalist,” “soulless” and “downright ugly.” Cracker Barrel stock tanked, their attempt to tamp down the pushback backfired, and it looked like this was their “Bud Light moment.” But then, Cracker Barrel surprised us. They listened. Within weeks, they scrapped the new logo, reinstated the original, and hit pause on every remodel. “Covid even made Cracker Barrel start drinking,” says Doug Hisel, Senior Vice President of Store operations, as he takes Glenn behind the scenes as to what REALLY led to moment that brought Cracker Barrel to its knees. In Julie’s first interview since her time on “Good Morning America” when she said the response to the new logo, “was overwhelmingly positive,” she is here to say to America: “I’m sorry....I regret it.” Now the question is: will America forgive her?

Watch Glenn's tour of Cracker Barrel's massive antiques warehouse here

GLENN’S SPONSORS:

Relief Factor:

If you’re living with aches and pains, see how Relief Factor, a daily drugfree supplement, could help you feel better and live better. Try the 3week QuickStart for just $19.95 by visiting

Audien Hearing:

The Atom X hearing aid from Audien is a beautifully designed, readytogo device made by audiologists who actually listened to what people want less clutter, less confusion, less fiddling around. Visit and take control of your hearing today.

American Financing:

American Financing can show you how to put your hardearned equity to work and get you out of debt. Dial 8009062440, or visit

PreBorn:

Together, we can end the tragedy of abortion, one mother and baby at a time. To donate securely, dial #250 and say the keyword “baby,” or visit

► Click HERE to subscribe to Glenn Beck on YouTube

► Click HERE to subscribe to BlazeTV: get.blazetv.com/glenn

► Click HERE to subscribe to BlazeTV YouTube

► Click HERE to sign up to Glenn's newsletter

Connect with Glenn on Social Media: