Good Morning America
@gma·5.5M subscribers·52.4K videos
Hailey Bieber sells Rhode to e.l.f. Beauty for $1 billion
Posted
May 29, 2025
Views
10,615
Likes
104
Comments
28
Engagement
May 29, 2025
10,615
104
28
1.24%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
See what was published immediately before and after this episode.
1:25Now PlayingHailey Bieber is cementing her status as a beauty mogul.
Bieber, who founded the beauty brand, rhode, announced Wednesday on Instagram that the brand will enter a new chapter as it partners with e.l.f. Beauty.
A press release announced that e.l.f. Beauty acquired rhode in a $1 billion deal, in which Bieber will serve as rhode's Chief Creative Officer and Head of Innovation. As the Head of Innovation, she will oversee "creative, product innovation and marketing," according to a press release. She'll also be a strategic advisor to e.l.f. Beauty.
READ MORE FROM GMA:
SUBSCRIBE to GMA on YouTube
SIGN UP to get the daily GMA Wake-Up Newsletter:
FOLLOW:
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
