Good Morning America
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Cracker Barrel acknowledges mistakes with rebrand
Posted
August 26, 2025
Views
16,315
Likes
144
Comments
324
Engagement
2.87%
August 26, 2025
16,315
144
324
2.87%
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1:45Now PlayingCracker Barrel is responding following fan backlash on its recent redesign efforts.
The 56-year-old restaurant chain, founded in 1969, said in a lengthy statement shared to its website Monday, that the company "could've done a better job sharing who we are."
"If the last few days have shown us anything, it's how deeply people care about Cracker Barrel. We're truly grateful for your heartfelt voices," Cracker Barrel said. "You've also shown us that we could've done a better job sharing who we are and who we'll always be."
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