June 26, 2023
88,406
6,056
965
7.94%
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⭐ Wooden American Star:
Bud Light suffered its worst weekly sales drop since the nation’s No. 1 beer brand launched an ill-fated marketing tie-up.
For the week ending June 10, Bud Light sales dropped by a whopping 26.8%, according to the latest data from Bump Williams Consulting and NielsenIQ.
That’s wider than the 24.4% drop seen during the prior week — and topped the all-time previous worst plunge of 25.7% during the week ended May 20 — since the beer giant got into bed with Mulvaney on April 1.
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