March 31, 2021
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Nike filed a federal trademark infringement lawsuit Monday against the company that released a controversial customized version of its sneakers in collaboration with the rapper Lil Nas X.
The "Old Town Road" artist worked with MSCHF to release "Satan Shoes" on Monday. The sneakers are modified Nike Air Max 97s — decorated with a pentagram pendant and a reference to Luke 10:18, a Bible verse about Satan's fall from heaven.
MSCHF, a company known for creating controversial and viral products, confirmed Sunday that the shoes contained a drop of human blood inside the sole, drawn from members of the MSCHF team.
All 666 pairs of the modified Nikes, priced at $1,018, sold out shortly after they went on sale Monday.
Lil Nas X keeps the controversy coming in new music video, “MONTERO (Call Me By Your Name).”
The clip features the 21-year-old “Old Town Road” artist descending into hell via a stripper pole, where he proceeds to show Satan his best moves. While the video’s end finds the rapper breaking the underworld leader’s neck, that wasn’t enough to quiet viewers who took issue with its demonic imagery.
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