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Kanye West A Dead Man Walking?
Posted
October 26, 2022
Views
18,381
Likes
1,464
Comments
430
Engagement
10.30%
October 26, 2022
18,381
1,464
430
10.30%
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Kanye West has been dropped by Adidas following his antisemitic comments.
"Adidas does not tolerate antisemitism and any other sort of hate speech," the company said in a statement on Tuesday. "Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness."
It continued: "After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. adidas will stop the Adidas Yeezy business with immediate effect."
Adidas, West's biggest corporate partner, started working with the rapper/designer in 2013 to make and distribute items from his Yeezy clothing line. The first product from the collaboration was released in 2015, and sales are estimated to be around $2 billion annually, or 10% of Adidas's total sales, according to Fortune.
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