The Powers That Be Just Did Snoop Dogg & Master P DIRTY!
February 7, 2024
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8:30Now PlayingThe Powers That Be Just Did Snoop Dogg & Master P DIRTY!
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as posted by the channelRappers Snoop Dogg and Master P are suing Walmart for allegedly 'sabotaging' the pairs brand Snoop Cereal.
Attorney Ben Crump, who is representing the pair, said they are filing a lawsuit against Post Foods and Walmart.
According to Crump, Post Foods used 'deceptive practices' to sabotage the cereal brand, while Walmart prevented them from being placed on store shelves. Their company is now seeking damages over the alleged 'deceptive trade practices', with further details of the suit expected later this afternoon at a press conference.
The duo founded Broadus Foods in 2022 and introduced two brands, Snoop Cereal and Momma Snoop. The cereal launched in stores last Summer, with varieties including Cinnamon Toasteez, Fruity Hoopz with Marshmallows and Frosted Drizzlers.
Master P, real name Percy Miller, and Snoop Dogg, real name Calvin Broadus, had attempted to launch another brand named Snoop Loopz the year previously.
The two had to discontinue the product due to a trademark infringement pursued by Kellogg, which owns the Froot Loops cereal.
In a post to Instagram last year, Snoop Dogg said: 'So they don't want us to use Snoop Loopz on our cereal box even though that's that's my name.
'We've built a national brand and disrupted the cereal industry, we did it with hard work and integrity.
'I know they're uncomfortable and scared. But our mission is to build diversity and economic empowerment. Times have changed.
'There's enough room for all of us to be successful. This is bigger than us, we are fighting for the next generation of entrepreneurs.
'We're no longer just being consumers, we're educating the culture, building our own brands, and passing down generational wealth.
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