Hot Mics with Billy Bush
Hot Mics with Billy Bush
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Blake Lively is Suing Utah Entrepreneur Kimberlie Hamner Over ‘Beauty by Blake’ Brand

Posted

September 13, 2025

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Blake Lively’s company, Family Hive LLC, is suing 28-year-old Utah entrepreneur Kimberlie Hamner over her trademark “Beauty by Blake.” Hamner applied for the name a year before Lively’s brand and launched cosmetic oils and serums that are nothing like Lively’s Target-exclusive haircare line. Despite that, Lively’s legal team claims the name is too similar to her brand, Blake Brown, and could confuse consumers. Critics say the lawsuit feels more like bullying a small business than protecting a brand. And with plenty of other “Blake” trademarks out there, watch out! She might come for you next.

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Guests & Subjects Covered

Blake LivelysFamily Hive LLCKimberlie HamnerBlake HamnerLivelys Target-exclusiveBlake BrownSubscribe LinkETpm PT Ask

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Blake Lively is Suing Utah Entrepreneur Kimberlie Hamner Over ‘Beauty by Blake’ Brand · Hot Mics with Billy Bush · Sentinel