March 26, 2026
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1:02Now PlayingVeteran journalist Scott MacFarlane argues that "bulletproof economics" are driving the rise of independent media as audiences grow ravenous for original, enterprising reporting. Drawing on his experience at major networks like CBS and NBC, MacFarlane notes that verified information often struggled to "find a home" in traditional newsrooms but now thrives in independent spaces. In a landscape where commodity news is found everywhere, the strongest media organizations are those that provide unique updates and help citizens form their own opinions rather than simply reinforcing existing ones.
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