Inside Edition
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Creator Of Iconic 'I'd Like To Buy The World a Coke' Commercial Dies at 89
Posted
May 17, 2016
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May 17, 2016
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0:58Now PlayingThe man who created one of the most successful television ads of all time has passed away. Bill Backer, who was the architect behind Coca-Cola's iconic commercial about peace, love and soda passed away Friday at 89 in Warrenton, Virginia. The 1971 commercial was filmed in an Italian hillside where a group of young people singing "I'd like to buy the world a Coke and keep it company." The popular commercial earned Backer a reputation as the man who "taught the world to sing." #InsideEdition
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