LeBron James ‘Dolls Up’ for Barbie, EMASCULATES His Brand
April 10, 2025
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8:57Now PlayingLeBron James ‘Dolls Up’ for Barbie, EMASCULATES His Brand
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Mattel has announced that LeBron James has officially become their first-ever Barbie "Kenbassader." LeBron's brand has evolved to the point where he seems to align with almost anything these days. This raises the question: who is the target audience for this collaboration? Is it a toy intended for girls, or is LeBron aiming to encourage boys to engage with Barbie now that he has partnered with the brand?
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