Will President Obama's Viral BuzzFeed Video Help Healthcare Sign-Ups?
February 14, 2015
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5:52Now PlayingWill President Obama's Viral BuzzFeed Video Help Healthcare Sign-Ups?
YouTube Description
as posted by the channelPresident Obama's BuzzFeed video “Things Everybody Does But Doesn’t Talk About” went viral this week — racking up tens of millions of views. The White House effort to make give the president the “cool factor” was an effort to shore up sign-ups on healthcare.gov ahead of the Feb. 15 deadline. While Real Clear Politics' Alexis Simendinger describes the administration reaction as “pure delight,” what is the practical impact of the video? Can millennials be persuaded? As Simendinger points out, there is a difference between engagement and persuasion. The New York Times' Peter Baker explains how this latest “not presidential in the traditional sense” video fits into the White House's new media strategy.
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