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Why Conservatives Are Happier Than Progressives | Gad Saad
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June 5, 2026
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4:20Now PlayingGad Saad draws on the happiness literature to explain one of its most replicated findings: conservatives consistently score higher on wellbeing than progressives.
The conservative wakes up with existential gratitude — an imperfect society, but a free one worth engaging with. The progressive wakes up with existential dread, weighed down by collective guilt and the conviction that Unicornia lies just beyond the next round of social engineering.
Gad Saad is a Lebanese-Canadian evolutionary behavioural scientist and professor of marketing at Concordia University in Montreal. Born in 1964 in Lebanon, he emigrated to Canada as a child. His academic work applies evolutionary psychology and Darwinian principles to consumer behaviour — he's a legitimate researcher with a substantial peer-reviewed publication record, not purely a public intellectual who drifted into academia. His public profile expanded dramatically through his podcast The Saad Truth, launched around 2014, and accelerated through his 2020 book The Parasitic Mind: How Infectious Ideas Are Killing Common Sense, which became a bestseller and cemented his position as a prominent voice in the anti-"woke" intellectual space.
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