Digital Strategist Tara McGowan on How Democratic Messaging Needs To Change | Offline Podcast

Tara McGowan, one of the Democratic party’s most innovative digital strategists, joins Jon to talk about ways Democrats are fighting back against the MAGA Movement’s control of the internet. They discuss what impact, if any, political advertising has in an online era, why John Fetterman’s tweets are so damn good, and why they’re fed up with Democrats’ annoying fundraising emails.

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Crooked believes that we need a better conversation about politics, culture, and the world around us—one that doesn’t just focus on what’s broken, but what we can do to fix it. At a time when it’s increasingly easy to feel cynical or hopeless, former Obama staffers Jon Favreau, Jon Lovett, and Tommy Vietor have created a place where people can have sane conversations that inform, entertain, and inspire action. In 2017 they started Crooked with Pod Save America—a no-bullshit conversation about politics. Since then, we continue to add shows, voices, and opportunities for activism, because it’s up to all of us to do our part to build a better world. That’s it. End of mission.

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