Josh Szeps
@joshszeps_·20.1K subscribers·535 videos
How Branding Took Over Politics
Posted
August 13, 2026
Views
120
Likes
4
Engagement
3.33%
August 13, 2026
120
4
3.33%
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Matt Jones was a political strategist and speechwriter for the British Conservative party in the early 2000s before deploying his brand expertise in the private sector, where he co-created a small gin company which was sold for a fortune less than a decade later on the strength of its brand reputation.
He joins Josh to explore how storytelling is shaping your life more than you realise, from the supermarket to the ballot box, and how we might bring sanity back to public life. Matt’s new podcast is StoryWork.
Watch the full episode here:
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