June 15, 2026
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4:11Now PlayingThe Pentagon's first recruitment ad as the "Department of War" has a hidden message — and once you see it, you can't unsee it.
Investigative reporter Ken Klippenstein breaks down the new U.S. military recruitment ad, set to debut during a UFC fight on the South Lawn of the White House. Why you almost never see a single face in it — not even the president's. How 90 seconds of snow, desert, jungle and open ocean turn a government agency into something that feels like a god. And why the framers of the Constitution would have been terrified by it.
The military is now the most trusted institution in America — more than the police, more than the church. This ad shows you exactly how it got that way.
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