Heritage Explains 045: Milk Aisle Winners and Losers

“Milks,” such as almond milk and soy milk, may soon have obscure labeling Like “plant juice” and “tree-nut beverage” ... If Washington politicians, bureaucrats, and lobbyists have their way. After efforts to make it a crime to label nondairy products as “milk” stalled in the Senate, the FDA may now be trying to do it through regulatory means. Based on the premise that the term “milk” is misleading to the average American. Dairy milk consumption has slumped gradually since the 1970s, while almond milk sales surged 250 percent. Big dairy has focused on lobbying in Washington, could it now be trying to criminalize the competition? Unelected bureaucrats seem all too eager to pick winners and losers in the milk aisle.