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'Medieval peasants had a better work-life balance than us,' insists LBC caller

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January 15, 2025

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The founder and former CEO of BrewDog has claimed the UK is one of the “least work-oriented countries in the world” and urged people to move beyond their obsession with a “work-life balance."

James O'Brien hears from caller Julian (01:09), who tries to explain why this might be.

James Watt, who co-founded the popular beer brand in 2007, said the idea of work-life balance is a concept created by individuals dissatisfied with their careers and instead suggested people should strive for “work-life integration.”

When he left the company, he mentioned plans to “take a bit of time off, to travel, to spend more time with my family and friends,” while also noting his intention to “dedicate some more time to my other business interests.”

Before his departure, several former employees had signed a letter criticising the “toxic attitudes” in the workplace and a “culture of fear” linked to Watt and co-founder Martin Dickie.

Watt stepped down from BrewDog's daily operations last year after 17 years but retains his ownership stake and holds the title of “captain and co-founder” in a non-executive role.

The company apologised and promised to learn from the situation, though they later faced backlash for reversing a pledge to pay real living wages.

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Guests & Subjects Covered

James O'BrienJames WattMartin Dickie WattGlobal PlayerLBC LBCUK Join

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'Medieval peasants had a better work-life balance than us,' insists LBC caller · Lbc · Sentinel