Liberty Politics
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#BoycottTanishq Trends After Ad on Hindu-Muslim Marriage Accused of ‘Love Jihad’ 😐
Posted
October 20, 2020
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20:33Now PlayingAn advertisement by Tanishq Jewellery featuring an interfaith married couple has received severe backlash with ‘#BoycottTanishq’ trending on Twitter. More than 17,000 people tweeted calling for a boycott of the jewellery brand and a ban on the advertisement. Several users accused the jewellery brand of promoting ‘love jihad” and ‘fake secularism’ through the advertisement. ‘Love jihad’ is a term coined by Hindu-extremists, and refers to an alleged campaign by Muslims to convert Hindu girls via the guise of love. In the 45-second advertisement, members of a Muslim family can be seen celebrating a traditional Hindu ceremony for their daughter-in-law who appears to be South Indian. The company has now removed the ad from YouTube, and it's store in Gujarat is receiving threats.
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Source: #BoycottTanishq trends after ad on Hindu-Muslim marriage accused of ‘love jihad’
Location: India
Jewelry ad that was pulled for Love Jihad
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