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Iranian Dairy Sued By Religious Authorities For "Promiscuous" Ice Cream Ad
Posted
July 24, 2022
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The Ministry of Culture and Islamic Guidance in Iran have taken action against the Tehran-based brand Domino Dairy for an ice cream commercial that shows a "provocative" image of a woman. The advertisement showed an attractive woman, adding layers of clothing in different colors, white, raspberry pink, and brown, representing the different layers of the ice cream treat. Some media outlets condemned the clip, saying it portrayed "misused women." This term has been used to legally shut down creators and publishers that do not abide by the Islamic criteria, referring to Chapter 8 of the Islamic Republic's Advertisement Laws and Regulations, highlighting the "misuse" of women. Aside from "deviant" content, an objection was made regarding the actress's display of the ears. In Iran, any content of women and men, specifically in a domestic setting, to be aired on media must have clearance from the Islamic Republic of Iran Broadcasting, a state-controlled media corporation. Failure to follow the rules and guidelines results in bans, and the responsible advertising group is served with penalties.
Source:
Iranian Dairy Sued by Religious Authorities for "Promiscuous" Ice Cream Ad
Location: Iran
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