1 In 3 Southeast Asian Muslims Are More Religious Than Their Parents

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The views and opinions expressed here are the commentators' own and do not reflect the official position of Atheist Republic.

According to a recent report, 1 in 3 Southeast Asian Muslims consider themselves to be more religious than their parents. “The New Muslim Consumer” was released on September 21 by the marketing, research, and advertising company Wunderman Thompson Intelligence. The report explores how religious observance affects consumer market trends, and is based on a survey of 1,000 Indonesians and Malaysians. Among the findings, only 21% of respondents say that they are less religiously observant than their parents, while 45% say they are equally observant. This means a third consider themselves more religiously focused than their parents. The report says, “the idea of halal has gone from mostly about food, namely avoiding pork and alcohol, to include travel, fashion, banking, education and more.” Asia Pacific Director for Wunderman, Chen May Yee, said, “Muslim consumers are increasingly overlaying their religious beliefs on purchase decisions.” He further added, “New technologies bring new questions. For example, is the metaverse halal?” The report mentions sharia-compliant banking apps, hijabi-only hair salons, and halal restaurants are becoming more popular. Founder of Kuala Lumpur’s Iman research says, “It’s good to have a halal process. But do you have to tag it to everything? We have become overly cautious. I blame politics.”

Source:

1 in 3 Southeast Asian Muslims Are More Religious Than Their Parents

Location: Southeast Asia