Liberty Politics
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From Starbucks To Target, Ramadan Goes Mainstream
Posted
April 4, 2023
Views
668
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12.72%
April 4, 2023
668
64
21
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As the Muslim world observes Ramadan, many US companies are recognizing the importance of expanding their markets to cater to Muslims. Target recently announced its first-ever Ramadan and Eid collection, featuring products designed for Muslims, including an illustrated children's book titled "Moon's Ramadan" by Natasha Khan Kazi. Many other retailers, such as Party City and West Elm, have also released Muslim-friendly products. Liz Bucar, a religious ethicist, noticed an increasing trend of companies marketing Muslim-friendly products in 2017. While some have criticized companies for cultural appropriation, many see this as a positive trend toward the inclusion and recognition of the Muslim community.
Source:
From Starbucks to Target, Ramadan Goes Mainstream
Location: United States
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