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The “Dog Food Test” That Explains Trump’s Collapse | The Strategy Session with Rick Wilson
Posted
May 5, 2026
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May 5, 2026
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29:11Now PlayingRick Wilson breaks down why Donald Trump’s messaging is no longer landing with voters and why no amount of spin can fix it. From redistricting battles in Florida and the South to a struggling economy, rising gas prices, and the fallout from foreign policy decisions, Republicans are facing a political reality they can’t message their way out of. At the center of it all is what Rick calls the “dog food test”: if the product is bad, no advertising can save it.
As Trump continues blaming everyone else — from Joe Biden to Elizabeth Warren — polling suggests voters aren’t buying it anymore.
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