Megyn Kelly
@megynkelly·4.2M subscribers·15.2K videos
Why Clickbait Media Is Dead and What’s REALLY Driving Modern Journalism Right Now, with Max Tani
Posted
January 15, 2026
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12:52Now PlayingEmily Jashinsky is joined by Max Tani, Media Editor at Semafor & CoHost of the "Mixed Signals" podcast to discuss the socalled “rage economy” driven by billionaires, algorithms, and media platforms. Tani explains this is actually outdated thinking and clicks no longer drive editorial decisions the way some assume. Drawing on his experience at "Business Insider" and now at "Semafor," Tani argues modern media survival depends less on outrage and more on cultivating a loyal audience through subscriptions, newsletters, and trustbased advertising.
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Billionaires use algorithms to engineer outrage for profit
Clickbait-driven media model is outdated and dying
Facebook and Buzzfeed used social engineering to drive clicks
Facebook deliberately changed algorithm in 2022 to reduce news traffic
Google AI summaries disrupted news media business models
Media incentives have shifted from outrage to audience loyalty
Business Insider prioritized controversial Trump coverage for clicks
Modern media audiences prefer thoughtful analysis over outrage
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