Mehdi Hasan
@zeteo·1.6M subscribers·2.3K videos
The Secret Behind Zohran Mamdani’s Viral Videos
Posted
December 3, 2025
Views
153,669
Likes
6,553
Comments
297
Engagement
4.46%
December 3, 2025
153,669
6,553
297
4.46%
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20:48Now PlayingZohran Mamdani’s meteoric political rise from a little-known assemblyman to the next mayor of New York City is one for the history books for many reasons. But it certainly couldn’t have been done without the team of creatives behind his viral videos which gave the campaign a life of its own online – something political candidates across the country are now trying to replicate.
In this exclusive interview, Mehdi sits down with some of the brilliant minds behind Mamdani’s videos to learn their secrets to success. Olivia Becker, Donald Borenstein, and Debbie Saslaw break down some of their most talked-about videos and share what it’s like to work with the mayor-elect behind the scenes.
*This exclusive interview was published over a week ago for paid subscribers on zeteo.com. If you would like early access to content like this, then do consider becoming a paid subscriber! It costs less than a monthly cup of coffee and goes a long way in supporting our mission of bringing fearless, independent journalism to you.
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