Minority Mindset
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DJ Khaled Snapchat Stories - Genius Or Idiot? Minority Mindset - Jaspreet Singh
Posted
December 30, 2015
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34,555
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December 30, 2015
34,555
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3: DJ Khaled hit the media. He was able to get the media involved to help take his story to the masses. Elite Daily was one of the first to pick up his Snapchat story and when other journalists saw how popular that article was, they decided to cover it too. And so it was picked up, and shared again, and again, and again. And if that wasn’t enough DJ Khaled went at it again when he went lot at sea to start a new wave of media buzz. Each article promoting his snapchat and helping DJ Khaled become one of the fastest growing Snapchat users in history.
4: Make money. This is where it get’s interesting. DJ Khaled has created a huge following averaging over 2 million views per snapchat post. Now he can sell to his viewers whatever he wants. He has created his we the best store at wethebest.com , that has become so popular, that every piece of clothing in every size has been completely sold out, including every one of his $55 dollar wethebest sandals.
And it doesn’t end there, there will likely be some very valuable sponsorship offers coming to him. Dove Soap and Palmer’s Cocoa want to make sure that DJ Khaled keeps using their products. And to put this value in dollar terms, to market an ad on Facebook will cost somewhere around 1 cent per engagement. So to reach the same audience size on Facebook through Facebook ads would cost around $20,000! Multiply that with the number of snapchats he puts up a day, I will let you do the math.
So is DJ Khaled stupid or is DJ Khaled a genius? Tell me what you think in the comments below. Seems like DJ Khaled is another marketing genius. Leave your answer in the comments below and leave me a thumbs up if you liked the video. And as always be sure to subscribe so you don’t miss our next video and share this with your friends.
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Jaspreet Singh
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DISCLAIMER CONT'D: I'm just a random guy on YouTube - do your own research! Jaspreet Singh is not a financial advisor. He is a licensed attorney, but is he is not providing you with legal advice in these videos. This video, the topics discussed, and ideas presented are Jaspreet's opinions and presented for entertainment purposes only. The information presented should not be construed as financial or legal advice. Always do your own due diligence.
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